I became interested in strategy via my Psych background and when I did social media for a local coffee shop where I was a Barista and interacted with customers everyday. I was curious as to how I could use research and data to learn more about behavior and inform content.
Some examples below include the results of strategic and creative briefs, and executing a strategic social plan.
SEEKR
Led social activation strategy & plan for partnership content with Bear Grylls, Tony Robbins, and #MissionSeekr, resulting in a 45.4% increase in followers and an engagement of 21.9k likes across all social platforms
HILL HOLLIDAY
Some of the clients I worked on were Fireball, Egglife, BMW Motorrad USA. For BMW Motorrad USA, I would write and ideate social briefs that incorporated culturally relevant moments and would send that to the Creative teams to then create.
